Caroline O'Connor interview: Marlins' marketing strategy, loanDepot park & more

[Isaac Azout]

Fish Unfiltered—Episode #71

Just in time for Opening Day, Isaac Azout and Ely Sussman speak with Miami Marlins president of business Caroline O'Connor. A Marlins executive since 2017, O'Connor discusses marketing the team in the midst of yet another rebuild, motivating fans to come to loanDepot park, hosting non-baseball events at the stadium and beginning work on the Miami Live! project.

Find Fish Unfiltered on the Fish On First YouTube channel and wherever else you get your pods. FOF's audio programming also includes The Offishial Show, Big Fish Small Pod, Swimming Upstream and more.

O'Connor originally joined the organization in October of 2017 as senior vice president and chief of staff before serving three years as chief operating officer. She now oversees all the club’s business operations, including analytics and strategy, sales, partnerships, marketing, human resources, finance, legal, communications, community outreach, technology, security, ballpark facilities and special projects.

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[Leo Armbrister]

Ms. O'Connell job is important but promotions no matter how clever will not bring out the fans until the Marlins put a competitive team on the field. 

[One Regend]

Caroline's job became way harder than ever before.

1. Sandy Alcantara has about 13 starts before he gets traded to a real team.
2. Eury Perez will get about 10 starts after returning from Tommy John surgery, and more than likely his innings will be monitored.

That's about 23 games actually worth watching. Those are the 2 guys they have on their team that will bring butts to seats. That leaves 141 games that have no reason to be watched.

I have no idea how she's going to pitch to the fans on why they should come to the ballpark when they are fielding a literally unwatchable dreck on the field.